Affiliate Program

The Easiest Way to Find Your Next Car

Overview

CarsDirect.com takes the hassle and the haggle out of car buying. Unlike any other automotive web site, we offer all of the following features:

  • Use the CarsDirect Price as a Target Price in your negotiation
  • A complete selection of new cars and trucks to choose from

Consumers enter a no-hassle experience, from configuring a car, to making the final purchase. We connect the consumer to the Internet Department at a Trusted Dealership and allow them to use the CarsDirect Price as a Target Price in their negotiation. Consumers will drive away from the dealership happy, knowing they had a great experience and didn't overpay for their car!

Our affiliate commission structure is one of the highest in the industry, with payouts as follows:

  • Dealer Price Quote Request Lead starting at $10.00
  • Used Car Dealer Request Lead starting at $8.00

If you have any questions, or would like to discuss further, please contact Affiliate Manager at:

FAQs

General Information
Who is CarsDirect?
CarsDirect (www.carsdirect.com) is the leading multi-brand online car buying service, providing new car, used car, and auto finance-related content and services since 1998. When shopping for a car, CarsDirect has become the natural choice for consumers who demand objectivity, selection, and pricing; and for dealers who want to leverage the Internet for cost-effective, incremental website traffic, sales, and revenue.
How does the Affiliate Program work?
As a CarsDirect Affiliate, you’ll place a trackable link to CarsDirect on your website. Any time a visitor clicks on a link, it is recorded. You’ll earn up to $10.00 site advertising fee if that visitor submits a dealer price quote request or $8.00 site advertising fee if that visitor submits a used car dealer request.
What is a valid lead?
Leads are qualified when a visitor fully completes and submits a purchase request and CarsDirect is able to route that lead to a participating dealer.
What is a valid dealer request?
A dealer request is qualified when a real and unique visitor submits a completed dealer request form with a unique working email address and CarsDirect is able to route that lead to a participating dealer.
How does the CarsDirect Affiliate Program differ from other affiliate programs?
The CarsDirect Affiliate Program offers customers to get connected to the Internet department at a trusted dealership near them. As a result, affiliates are able to earn site advertising fees when a visitor submits a dealer request to CarsDirect.
Does it cost anything to be an Affiliate?
No. It’s absolutely free to become an Affiliate and maintain your relationship with CarsDirect.
How do I earn money?
You’ll earn a site advertising fee every time a visitor enters CarsDirect from a link on your website and either submits a dealer price quote or used car dealer request.
Who can participate?
We encourage everyone with a website to apply to our Affiliate Program. We do ask that you review the following Guidelines For Approval to submitting your application. An approved Affiliate site will:
  • Exhibit strong traffic levels
  • Display no obscene or discriminatory material
Please consider that these are general guidelines, and we will review each application on a case-by-case basis.
Is the program domestic or international?
Currently, CarsDirect only transacts business in the United States. As a result, only affiliates based in the U.S. are eligible to join the CarsDirect program.
Setting Up Links
How do I create links to CarsDirect?
We provide all the elements you need to link to CarsDirect. Once you complete your application and are accepted as a CarsDirect Affiliate, you’ll receive a confirmation email with instructions on creating links.
Tracking and Payment
How are leads/requests tracked and credited to my site?
Activity from your website to CarsDirect is tracked via a specific URL that is provided to you. This link monitors a visitor’s initial click from your site, tracks when that same visitor submits a request on CarsDirect, and credits your site.
When do I get paid?
You will get a check during each month that you generate payable lead volume. If you have any further questions about our Affiliate Program, feel free to contact us affiliate@carsdirect.com.